PK is OK Campaign
We created an identity for the campaign to restore Possum Kingdom Lake, and to make the public aware that PK is open for business after the wildfires in April.
In April, wildfires spread throughout Possum Kingdom Lake, a popular lakeside retreat west of Fort Worth. The fires scorched nearly 150,000 acres and destroyed 160 homes and two churches. Needless to say, many lives were turned upside down, however PK is a resilient community and it's as beautiful and inviting as ever. In short, PK is OK!